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"They're closing in on me, Dick, and I'm afraid they're going to get me," said Frank Wood, publisher of the Green Bay News-Chronicle, in a phone call to his friend and colleague, Richard McCord. Drained of cash and spirit, Wood could not hold out much longer against a devouring giant, the Gannett Company. As editor and publisher of the nationally distinguished weekly Santa Fe Reporter, McCord had successfully fended off Gannett's "Operation Demolition" when it moved into town. Now Wood was seeking the help of a survivor.
Startling case histories of the dubious tactics practiced by Gannett, unsparing insights into the newspaper industry, and harsh conclusions all come together in the dramatic story of these two men's efforts to save the small Green Bay daily from being obliterated at the hands of the nation's largest newspaper chain. Their success is a metaphor for one of the oldest triumphs of the world: that of David over Goliath.
"McCord has done something marvelous with this. He's taken a deeply disturbing nationwide trend and put it on a small midwestern stage with real characters. The Chain Gang's message needs to be heard by as many Americans as read newspapers. Already Gannett's monopoly tactics have impoverished communities across the country. McCord is one man fighting back, coolly, rationally, creatively, and stubbornly. Let's join him."—Michael Shnayerson, Contributing Editor, Vanity Fair
"More graphically than almost any other available record of the era, the Gannett piracy is what has happened to this country, tolled where the price is truly paid, in the lives of communities and people."—Roger Morris, winner of the Investigative Reporters and Editors' National Award for Distinguished Investigative Journalism
"Richard McCord's The Chain Gang takes the losing battle for the soul of American newspapers from the euphoric accounts on financial pages to show what corporate news chains can mean in human terms to the people and the vitality of the victimized cities and towns. His is a unique account of the power and depredations of the Gannett Chain under its glib empire builder, Allen Neuharth. It goes behind the facade of slick public relations and financial killings for investors to show what happens when a ruthless and ambitious wheeler-dealer gets control of our news."—Ben H. Bagdikian, media critic and Pulitzer Prize winner
- Sales Rank: #702989 in Books
- Color: Multicolor
- Brand: Brand: University of Missouri
- Published on: 2001-12-03
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .80" w x 6.00" l, 1.02 pounds
- Binding: Paperback
- 312 pages
- Used Book in Good Condition
Amazon.com Review
One of the biggest under-told stories of the past 20 years is the engulfing of independent newspapers by large media chains. The Chain Gang is the account of two battles waged by Richard McCord with his independent newspapers against the Gannett Company. In Santa Fe, New Mexico, a small weekly he started had to fight for survival against Gannett and its nasty tactics. In Green Bay, Wisconsin, he again waged war against Gannett. His experiences make for a fascinating narrative and provide a real-life account of the struggle for an independent voice in the face of a corporate steamroller.
From Publishers Weekly
McCord has battled the Gannett newspaper giant twice and lived to tell about it in this fascinating book. Frustrated with big-city life, McCord and his then-wife light out for the territory?Santa Fe, N.M., to be precise?and start their own weekly. But when the Gannett media empire buys the town's daily paper, McCord has cause for worry. Some of the freewheeling business practices he ascribes to Gannett, such as lying to advertisers and setting prices off the newspaper rate card, are ethically dubious, while others border on antitrust. But Gannett's influence on the rest of the newspaper world makes it difficult to get the word out as McCord fights first for the survival of his own weekly, and then for that of a daily owned by a friend in Green Bay, Wisc. McCord tells it all from the viewpoint of a small-town underdog, and as he travels from Salem, Ore., to Little Rock, Ark., and Green Bay, discovering how Gannett subverts the good journalism it claims to champion, readers won't be able to help but cheer him on. Be warned, however: McCord is a quirky character. When he digresses from his battles to talk about his inner feelings, the narrative turns slightly mawkish and underwhelming (the reader feels every mile of a road trip described in Chapter 15). Overall, however, this book is nearly impossible to put down, for the media curious or those who just like a good scrap.
Copyright 1996 Reed Business Information, Inc.
From Library Journal
The demise of locally owned newspapers and the disappearance of competing papers have been topics of growing concern among journalists, scholars, and citizens. As the owner of the Santa Fe Reporter, McCord shares this concern. McCord here details his own experiences confronting Gannett, the country's largest newspaper chain, describing real people and places in the dramatic struggle to save small papers threatened by the advance of chains. Worried when Gannett purchased the competing New Mexican, he researched the tactics Gannett used in Salem, Oregon, to destroy its competition. In a preemptive strike, he published articles on Gannett's dirty tricks, preventing the use of similar tactics in Santa Fe. Aside from detailing his own experience, McCord documents the struggles of other newspapers and his own efforts to work with a colleague to save a small Green Bay, Wisconsin, daily targeted by Gannett. This book reads like a well-written suspense story with an uncertain conclusion. It will be a valuable addition to all journalism collections.?Judy Solberg, George Washington Univ., Takoma Park, Md.
Copyright 1996 Reed Business Information, Inc.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Gripping and disturbing - I couldn't put it down
By A Customer
You don't have to be in the newspaper business to find this book interesting. Even if all you do is read newspapers, or use them to line the rabbit cage, you will be astonished. This exhaustively researched, extremely well-written account demonstrates in graphic detail the lengths to which a desperate monopolist will go to achieve and preserve its monopoly profits. This is a really important book.
2 of 2 people found the following review helpful.
The Power of Investigative Journalism
By Bernadette Jusinski
After reading a recent interview of Mr. McCord published in the Santa Fe Reporter, I purchased this book. It is quite a story, based upon good solid research and good solid judgment. Mr. McCord started the Reporter in 1974, and not long after, feared for his paper's existence due to the voracious appetite of the Gannett organization. His research of Gannett's practices in other non-competitive markets allowed him to conduct a pre-emptive strike which enabled his paper to live to fight another day (even currently, as we read this). The second part of this book tells the battle Mr. McCord waged on behalf of a long-time industry friend near Green Bay, Wisconsin. Planning, researching, trusting the right people, and having the strength to do the right thing are at the core of this story.
Mr. McCord is a great storyteller, who knows which details he needs to justify his expose and which he should use to construct a report that even the non-journalist will be outraged by. In this day of "buy local", Mr. McCord's efforts on behalf of independent newspapers is must reading. Then, go out, do a bit of your own research, and buy a paper written by good, honest reporters and ethical publishers who know your region best.
The Chain Gang is a riveting story, which should be required reading for every journalism student. Indeed, it should be required for anyone who reads newspapers or their current electronic incarnations.
0 of 0 people found the following review helpful.
A must read for anyone concerned about newspapers
By A Customer
As a newsroom employee of a once-proud independent newspaper that was bought by the Gannett chain in 1997, I was told by colleagues who had read "The Chain Gang" that the book was a cautionary tale which would reveal the dark side of the corporation that had become my new employer. Unfortunately, I didn't take those warnings seriously enough, and I took my time about picking up the book. Now that a few years have gone by, and the newsroom staff at the paper I worked for has been decimated by the kind of cutbacks the bean-counters at unscrupulous corporations like Gannett delight in, I wish I'd read "The Chain Gang" much sooner.
If you're in the newspaper business and not working for Gannett yet, the chances grow greater each year that you will be. "The Chain Gang" helps explain why, and it's a sordid story.
By the way, I now refer to the newspaper mentioned at the beginning of this review as the paper I "worked" for, because after I challenged whether the paper and Gannett were living up to a corporate "ethics policy" Gannett professes to have adopted in 1999, I was transferred, against my wishes, to a much smaller newspaper the company owns. I'm continuing to try to fight that action -- not that I hope to have any kind of career with Gannett, of course -- but it would probably help to have someone like Richard McCord on my side, in his feistiest, most energized mode.
Having said that, my only real complaint with "The Chain Gang" is the melancholy, defeatist tone of much of McCord's epilogue, in which, despite the admirable personal triumphs he scored in battling Gannett, he ultimately depicts his efforts as gestures bordering on futility. But I can hardly fault McCord for his candor -- something any Gannett employee is bound to find refreshing.
It's truly appalling that such a shady company is among the corporations to which Americans apparently will be entrusting an increasingly disproportionate responsibility for upholding a freedom as precious as the First Amendment.
Can I give "The Chain Gang" any higher praise than to say that upon reading it I immediately bought a half-dozen copies to distribute to friends in the journalism business? But you needn't be a reporter or editor to appreciate this book. In fact, the focus is less on the journalism side of the newspaper business than it is on the advertising and marketing side. But that's appropriate, since that's clearly where Gannett's focus is too.
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